Logo Suite
The Second Prime logo represents precision, balance, and renewal — the essence of modern longevity.
Use the full logo wherever space allows for maximum clarity and recognition.
The stacked version is a secondary layout, reserved for narrow or vertical formats.
The icon may be used alone as a subtle signature device or brand mark where the full logo would be intrusive.
Maintain clear space around the logo and never distort, recolour, or overlay it on busy backgrounds.
Full Logo
Primary
Stacked Logo
Secondary
Icon
Brand Mark
Brand Colours
Our palette reflects the balance between vitality and refinement.
Midnight anchors the brand in confidence and trust.
Stone provides calm neutrality for space and clarity.
Legacy Gold introduces warmth, heritage, and sophistication.
Lifeblood brings energy and human depth — a reminder of vitality at the core of longevity.
Use these tones consistently to maintain the brand’s signature sense of precision and balance.
Midnight
#000D2F
Stone
#EDE8DF
Legacy Gold
#C2A66D
Lifeblood
#53212A
Typography
Typography communicates the intelligence and poise of the brand.
Playfair Display gives our headlines a sense of elegance and authority.
Raleway provides modern clarity and legibility across subheadings and body copy.
The contrast between serif and sans-serif mirrors the harmony between science and lifestyle that defines Second Prime.
Heading
Font Name: Playfair Display
Style: – Semibold
Letter Spacing: -2%
Line Spacing: 100%
Subheading
Font Name: Raleway
Style: Semibold, All Caps
Letter Spacing: 40%
Line Spacing: 80%
Body
Font Name: Raleway
Style: Regular
Letter Spacing: 0%
Line Spacing: 140%
Welcome to Your Second Prime
LIVE LIFE BETTER
A health operating system. Backed by science. Guided by strategy. Designed to help you age on your terms — with elegance, intelligence and precision.
Brand Elements
The Second Prime icon and its pattern express movement, precision, and connection.
It may be repeated subtly across materials or used as an emboss/deboss texture in print.
Always maintain balance — the assets should support, not overpower, the core message.